Digital advertising, internet marketing, online marketing, internet advertising. You have probably heard these terms used before, and essentially, they all refer to the same thing. Digital advertising occurs when a business uses online tools to deliver promotional adverts to customers. These tools include but are not limited to search engine marketing, social media marketing, email marketing, mobile advertising, remarketing, and banner ads. There are also other forms of digital advertising that are particularly relevant to the electrical industry, including word of mouth services and review sites, and online directories.
Digital advertising works in the same way as traditional advertising – you place and ad with a provider, and based on the quality of that ad, potential customers contact your business. The main difference however, is that in the digital world, potential customers can quickly become paying customers, as your ad is linked directly to your website. That’s why it’s imperative to have any easily accessible contact form on your website – you want to make this process as simple for your customers as possible, so that you can take bookings and enquiries quickly.
It is a good idea to consider the different digital advertising tools available to your business, and make an informed decision about them before deciding on your marketing mix. It may help to complete the Online Business Plan template in our Getting Your Business Online topic to first determine your needs in going online. Focused ideas such as the ones generated from an online business plan can help you determine which digital advertising tool will work best for you.