Customer engagement is about using a broad range of tools – email, SMS, online support websites and a CRM system – to manage relationships with customers over time.

You may already be using some of these tools in your business; this module will show you how to integrate them into one customer engagement system, to better improve workflow and communication.

About customer relationship managementBenefits of customer relationship management

how to use customer relationship management systems in small businesscase study customer relationship management

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