The digital space gives you the perfect platform to listen to and interact with your customers. Unique tools available online provide businesses with ample opportunities to create new avenues for contact, as well as software options for managing this contact. These customer relationship management (CRM) tools can help you increase sales and customer satisfaction, by tracking interactions, automating processes and improving communication standards.

CRM tools can provide a perfect management system for small business owners and managers; from collating customer information, to managing suppliers and workflow, there are many uses for management tools. CRM tools give you one single, connected view of your business activities, with history, trends, KPIs and reports all available to help monitor your business activities.

For most small businesses, a CRM is about organising the data collected through sales and marketing, to generate a view of your standard customer. From there, you are on your way to improving relationships with customers, improving productivity (by viewing everything as a whole), and potentially increasing sales.

The best feature of good customer relationship management systems is that they are completely customisable to your business needs. With many CRM systems becoming simpler, more affordable and more user friendly, now is the perfect time for small business to take advantage of the many benefits a customer relationship management system can bring.


Am I ready for a Customer Relationship Management system?

CRM systems can offer a single solution to the multiple sales, marketing, finance and HR systems small business currently use. Typically cloud based, a good CRM provides both strategy and a philosophy system to a business, in one easy to use system.

When determining whether your business should use a customer relationship management system, it can help to ask yourself the following questions:

  • Does my business generate leads from various locations? For example, marketing campaigns, sales meetings, events, referrals etc.
  • Am I currently using a database for contacts? If not, would I like to be?
  • Do you have a regular contact schedule for customer correspondence, or would you like to?
  • Are you currently using multiple tools to manage sales, finance, customer communication and human resources?


If you answered yes to these questions, then chances are your business could benefit from a customer relationship management system. For electrical businesses, this can help you measure the effectiveness of your marketing, and develop long term relationships with leads, one-off clients and regular customers.

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