Tips for the electrical industry
The 4-1-1 Rule is a great starting point for electrical businesses and social media. This can be further heightened by making attempts to humanise your content. Social media is a about balancing your needs with that of your followers – the last thing you want is to sound like an automated robot. Try humanising your content with these simple tips:
Understand that you should never delete negative comments
Social media (in particular platforms such as Facebook) is the go-to place for customer feedback these days, as people use the networks to inform their friends about great (or not-so-great) customer service. Although this can have it’s benefits, it does also mean you might receive some less than flattering feedback on your accounts. Instead of deleting the comment, take this as an opportunity to improve the situation and offer amazing customer service to address the issue. Not only will this help the customer who first posted the complaint, it will also show your other followers that you’re willing and able to help all customers.
Address breaking news, even if it’s not industry related
Not everything you post has to be related to the electrical industry. If you think your audience will enjoy it, post about a current event, like the AFL or NRL Grand Final, a celebrity gaffe or an international event.
Give credit where credit is due
You will find a lot of content to share from other sources, so why not let them know you value their content? It can be as simple as adding their social media name to your post.
Know your industry
Are their major events happening in the electrical industry, or are any awards open for nomination? Even if you can’t attend, join the conversation. It’s a great way for industry members to see your page, and prompt them to like it.
Keep track of your investment
Measuring Return on Investment (ROI) for social media can be tricky as there is no one sure-fire system to measure them all. Rather, each platform tends to build its own analytics system into its product. Just 26 per cent of SMEs formally measure the return on their social media investment, compared to 51 per cent of large businesses. Don’t let that figure deter you; measuring ROI can be done; you simply need to know your metrics. See Measuring ROI for more.
Create a posting schedule
Trying to think of a social media post on the spot can be tricky, so it can be beneficial to create a posting schedule. In a simple spreadsheet or word document, gather links to interesting articles, images and facts that you would like to share with your fans. Then, once a week you can schedule your posts (many platforms have built in schedulers, or you could try using a scheduling assistant such as Hootsuite). A schedule not only assists with keeping posts inline with your key messages, it also helps maintain the 4-1-1 Rule. If you would prefer to post daily, Hootsuite has developed a handy tool for completingyour social media tasks in just 18 minutes each day.