Microblogging platforms are similar to traditional blogging platforms, however individual posts are much shorter. While you can generally include limitless content in a traditional blog posts, microblogging platforms limit the number of characters you can post; Twitter, perhaps the most popular microblogging platform, limits your use to just 140 characters. Designed for the quick and simplistic dissemination of information, microblogging sites often provide followers with a teaser and a link to drive them to a traditional website.


Twitter Strategies

Follow the 4-1-1 Rule

The 4-1-1 rule helps you engage with your followers without coming across as pushy. Social media pages that are full of posts about how great your company is or your latest sales offer can quickly turn off your audience. The 4-1-1 rule is a guide to keep your followers engaged by balancing your sales messages with interesting content. For every one post about your business, you should repost one tweet from someone else and four posts of new content. Thankfully, finding new content to share is easy to do. Do you visit other websites, read blogs or follow thought leaders? If you find an article interesting, chances are your followers will find it interesting too. They don’t always have to relate to your product or service; in fact some of the most successful accounts have perfected the art of sharing information that isn’t about their company. It is however, important to understand your audience. Use your Twitter Analytics feature (in the Twitter Ads dashboard) to discover the demographics of your followers, and start making a list of things they like.

Understand the Twitter Basics

Don’t start tweets with @username

Starting a tweet with another Twitter accounts username, e.g. @masterelectrics, restricts its visibility to only you, the person you’re tweeting and any mutual followers. Your reach is automatically cut short! Rather, insert RT at the beginning of a re-tweet, or tag the other account at the end of your post.

Allow room for retweets

To retweet simply means to share a tweet that someone has already posted – just like sharing on Facebook. Retweeting relevant tweets is a great way to find content, and helps build engagement with your followers. When people retweet, they at RT and your handle to the start of their tweet. So make it easy for your tweets to be retweeted by allowing room for your handle. That means keeping your tweets character count between 100 and 120 words. If your handle is longer, you may need to leave more room. Find out more about retweeting here.

Use hashtags

Hashtags are a device that gathers similar information into a “stream” of sorts. To create a hashtag, place # before a word, and add it to your tweet. Someone interested in that tag could easily search for it – or subscribe to it – and see every tweet that contains that hashtag. This is a great method for creating conversation with your fans, and we recommend you create a hashtag to add to your posts when you’re talking about your product or service. However, tweets with lots of hashtags can appear spammy; generally, stick to three or less.

Promote your twitter profile… everywhere!

Add your handle i.e. @username to your website, your other social media accounts or any other digital advertising. As with all social media accounts, you need to make sure your customers know they exist. Consider adding the well known Twitter bird icon to your printed material alongside your handle.

Flock to Unlock

Twitter for Business has created a great marketing tool for running competitions and promotions via the social media platform. Flock to Unlock encourages your fans to retweet your post which increases your brand visibility. When enough fans have retweeted they are rewarded with a prize. See a real life example at the official Twitter website


Twitter Advertising

Twitter has confirmed rumours that they will be launching a new promoted ad pricing system for small to medium sized businesses (SMEs) in Australia. The system has already been rolled out in 20 other countries world-wide, and is now available within Australia.

The tool allows SMEs to enter into the world of promoted tweets, something that was previously hard to achieve due to minimum spends required by the ad platform. A press release from Twitters states that SME’s need “to only pay for actions that align with their marketing objectives, ensuring that their campaigns drive the highest possible ROI.”

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