Video has many benefits to small business – it can not only be cheap to produce but is also a highly engaging form, and can help you craft your brands story in the mind of your customers.
Video conveys complex messages easier than text
Text based advertising is great – blogs and social media are certainly relevant ways to connect with your audience. But blog posts or articles can take a lot of time to read, and you may find your customer conversion rate is not quite as high as you’d like. Videos however, are a great avenue for presenting complex information in easy to digest chunks. This is great for advertising your range of services in a quick and easy way.
Video ranks well in search engines
For many customers, Google is the new word of mouth – instead of asking a friend or neighbour for a recommendation, in times of need, a lot of your customers might be asking Google. As the second most popular search engine, YouTube is a great place to find new customers. Video is also becoming more relevant to Google’s Search algorithm. In fact, web pages with video are 53 times more likely to appear on the first page of Google’s search results than pages without video.
You don’t need to be Steven Spielberg
User generated content is the key to digital marketing – more often than not, a successful digital campaign is one where your customers contribute content for you. As user generated content becomes more common place, we’re seeing an increase in the abilities of cheap video making technology. A basic smartphone or tablet is a great place for creating a video, without breaking the bank. Because of this, customers are becoming used to watching videos that aren’t 100 per cent perfect. So long as the audio is clear and the video isn’t shaky, you don’t actually need Spielberg level quality in your videos. This is particularly relevant for any how-to videos you may be putting together.