Managing Your Customers

  • Build a customer database with a cloud service
  • Add an eNewsletter signup function to my website
  • Create a content publishing calendar, for interesting articles to share with my database
  • Create a Frequently Asked Questions (FAQs) page for my website

Video Marketing

  • Create a YouTube channel
  • Script a Company Profile video
  • Define my budget
  • Define the objectives of my video
  • Outline what resources are required for the video

Digital Advertising

  • Define a digital budget
  • Explore Google Adwords
  • Choose keywords for a Google Adwords Campaign
  • Explore Facebook Advertising
  • Explore Twitter Advertising
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