Managing your reputation online has all of the same benefits as managing your reputation offline. For example, actively engaging in the local news services gives you a greater voice locally, helping to build brand recognition. However, there are several benefits specific to the online world that can have an even great impact on your business.
Being proactive beats the “haters”
One of the key reasons to be proactive about managing your reputation online is simply so that you know what people are saying about you. In the digital sphere, one of the worst things that can happen to you is a negative online review. But what if someone posted one and you weren’t even aware of it? That could be even worse for your business, as you can’t manage the situation. Being proactive and monitoring what is said about you online is the only way to manage this – you have to see it to respond.
Reputation management presents opportunities to promote your business
Public relations activities don’t need to be about your product or services – anyone can post an ad in the local rag about their business, but PR and reputation management is about more than that. If you’re doing something for the community, such as sponsoring a local sports team, participating in campaigns such as Movember, or even having a go at a local fun run event, then why not tell the world about it? A simple press release about your activity goes a long way with local media, and can generate positive awareness of your brand. It doesn’t need to be related to your services – in fact, it’s often more news worthy if it’s not.
Managing your digital spaces can lead to better visibility in search engines
We know that search engines such as Google are placing a higher importance on user content when ranking web pages in search results. Having a voice on platforms such as Google Plus, LinkedIn, Facebook and Twitter can help you rank higher. And if you’re using this space but your competitors aren’t, then you have an even greater chance of being found. Find out more in our Search Engine Optimisation topic.