Unlike traditional media platforms, websites are a marketing device that allows customers to find you. Creating a website with a good search engine optimisation (SEO) strategy that is enhanced by a traditional marketing plan, allows you to broadcast your business to active internet users when they need your services.
Perhaps the biggest benefit in creating a website is the potential voice it can give your business. Simply by being online, your business has the ability to be not only found, but contacted, 24 hours a day, 7 days a week. This speaks volumes towards acquiring new customers for your business.
Online contact forms enable a customers to not only find but book your services at a time that is convenient for them. For example, customers may search for an electrician on their mobile device during a blackout. If your website has a booking form and your competitors doesn’t, you may just receive the customers work. Technical elements such as this, and others such as click to call systems, allow you to make this process as simple as possible for the customer.
For a real life example of this, see our Case Study on Platinum Electrical, who adapted their web and social media strategy after observing what customers needed from an electrician in the case of an emergency.