Now that you’ve built your website, it’s time to let people know it exists! When launching a website, consider not just your initial promotional campaign, but how you will generate site visits long term.
You may wish to consider a launch for your new website. This could be as simple as sending an email to current clients to inform them of the new website, or as complex as a flyer mail out in your local area. If a launch campaign is not suitable, you could instead add your website address to your current marketing materials. You can mention your website on flyers, invoices, business cards, printed brochures, radio campaigns, or anywhere you like really!
Search Engine Optimisation
After you have created your website, you need to make sure the public can find it. Alongside promoting it in traditional media, you should consider going through the process of search engine optimisation (SEO). SEO connects your website with search engines such as Google, Bing and Yahoo, so that your website will appear in their search queries. You can also investigate paid advertising in the form of Search Engine Marketing. See the Search Engine Optimisation module for more.