Before building your website, there are several items to consider in the planning phase. See our tips below for things to consider when planning your website.


Registering a web address

Part of building a website is selecting a web address, often referred to as a domain. Your domain name is your URL, or uniform resource locator. Essentially, it points to where your web files are located on the internet.

Your URL should be linked to your organisation name; you want your customers to associate the URL with your brand, so try to keep it as close as possible to your business name or service offering. Once you have decided on a name, you can purchase the URL and register your ownership of the domain name. Registering a domain name does come with a cost – depending on popularity they can range from $10 per annum, to over $100 per annum.

If your desired name is already in use, the simplest solution is to look for an alternative, however there are ways to secure a domain name. You can request a back-order from the domain provider if the name is nearing its renewal date, however it will only become available if the current owner fails to renew their registration. You can also use services such as WHOSIS to determine who currently owns the name, and negotiate with them on its sale.

For more information on domain names, visit the Australian domain name administration.



The cost of a website can differ greatly between projects. Several factors can determine the cost, including whether or not you can outsource the work to professionals, and your design needs. See DIY vs. Outsourced for more.

As with all business activities, you should start your project with a budget in mind. Your website budget should typically include the following items:

  • Domain registration
  • Hosting
  • Graphic design – including purchases for stock imagery or photo shoots
  • Content creation – wages for staff to create content or external contractors
  • Website design – as quoted by your website developer, or wages for staff with design skills
  • Maintenance – a “slush fund” for upkeep of your website.

Your budget will be determined in part by your online business plan, in particular by the design needs outlined in your functional specifications document.


Functional Specification Document

A functional specification document (FSD) details the desired functionality of your website, such as booking forms, e-commerce solutions or a contact form. This can be completed internally by yourself or your team, or outsourced to a developer who understand your needs.

Your FSD outlines the technical goals you require for your website. For the electrotechnology industry technical elements generally include a contact form and click to call services. For electrotechnology suppliers, the technical list can also include e-commerce services, to allow for online sales.

If you are unsure as to what technical elements should be included in your website, you can always seek the assistance of a professional web developer. Discussing your goals with them will enable them to develop a website to suit your needs. See DIY vs. Outsourced for more.

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