With two thirds of Australians currently subscribed to the internet in their home or office, the internet provides a wealth of opportunities for you to market your business or organisation to a captive audience. Despite this, only 66 per cent of businesses in the electrotechnology industry have a website, and only 26 per cent take online bookings.


Australians online

There is potential for electrotechnology businesses to take advantage of greater digital features and tap into these resources to use their websites to their full potential.

That is where this Digital Business Kit comes in. You can use this website to gain valuable knowledge of digital practices, and how to implement them in your business.

Our How-To Guides offer industry specific advice on digital best practices, including tips on how you can implement some of these strategies in your business. Our Case Studies offer insight into the activities of those businesses already using these technologies. Their firsthand account shows how simple it is to take your first, second, or third steps into the online world.

You will notice that we have also included a handy glossary for key digital terminology. This can be accessed in the top right navigation bar, or by hovering over a glossary term.

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