Search engine optimisation (SEO) refers to the techniques used to improve your website’s positioning in search results. These ‘organic’ results are returned based on the content onyour website, as opposed to ‘non-organic’ results, meaning those that are displayed as part of a paid search engine marketing activity.
Why is SEO important?
Search engine optimisation allows search engines to easily match your website with a customer’s search request, through a process of keyword recognition. Search engines send a type of robot known as a crawler through your website to read your content and HTML code. The crawler then matches your website with search engine queries, and ranks available websites based on how well they match the search.
A good search engine optimisation strategy can help you increase traffic to your website by ranking you higher in search engines.